Branded Content

Sponsored and branded content has always been an integral part of my career. Early on, I created video and television content for such brands as Vogue, Lands’ End, Hanes, TJ Maxx and more. As I transitioned to digital media, I wrote and executed sponsored editorial, video and social media campaigns — even appearing in a few — for such brands as Lexus, Talbots, Macy’s, Nordstrom, Ulta Beauty, IKEA and Clinique.

Over the years I have developed a knack for visual and written storytelling that both engages and delights the reader while delivering the clients’ KPIs.

Select campaigns:

  • Ulta Beauty – slideshows, editorial with social component
  • Kia – influencer campaign with social component
  • Cotton – slideshows, editorial
  • IKEA – designated hub with multiple slideshows, editorial with social component
  • Talbots – social video, personal style slideshows, editorial with social component
  • EltaMD – slideshows, editorial
  • La Mer – slideshows, editorial
  • Restylane – editorial
  • Vince Camuto – personal style slideshow, editorial
  • Kim Crawford – recipes, slideshows, editorial
  • Nordstrom – slideshows, editorial with social component
  • Burt’s Bees – live event, slideshows, editorial with social component
  • Clinique – slideshows, editorial with social component
  • Wildfox – interview, slideshows, editorial with social component
  • Lexus – video, celebrity interview hub
  • JC Penney – video
  • Nike video with Serena Williams

“Jennifer is marketing and sales-minded, and able to contribute to various aspects of any business, from concept to pitch, to execution and promotion. She is a thought leader in her respective categories, able to command attention of brands throughout the fashion and beauty industries.” — Anthony Severino

“I have had the pleasure of working with Jennifer for over 4 years. She consistently presents fresh content ideas and strategies; ensures all editorial deliverables arrive on-time and edited well; and executes all tasks efficiently and of the highest quality.” — Wanna Ohara

“I have had the privilege and pleasure of working with Jen on many projects at TotallyHer. She’s super creative, resourceful, and smart when it comes to creating branded and marketable content for advertisers. She’s very easy to work with and loves being collaborative, which makes the marketing and editorial process enjoyable for everyone. I always feel like we’re putting our best work forward when we work together!” — Theresa Lada

“…I can always count on her to provide fresh ideas that will connect our advertisers with the tFS & TB voice in a strategic manner and deliver on their KPIs. Jen is flexible, organized, inventive and above all, a pleasure to work with.” — Kendra Bradley