CV

EDITOR-IN-CHIEF AND CONTENT DIRECTOR

Extensive experience developing, writing and producing award-winning, engaging editorial and sponsored content. Innovator with strong marketing insight and success launching and developing lifestyle websites and video series.

SELECT CAREER HIGHLIGHTS

  • Editor-in-chief of theFashionSpot.com and TotalBeauty.com for over eight years, overseeing 30+ writers worldwide to create engaging editorial features for sites, social media and video
  • Executed custom sponsored campaigns and directs branded content creation for clients such as Macy’s, Nordstrom, Talbots, Ulta Beauty, Clinique, La Mer, IKEA and Lexus
  • Established theFashionSpot’s Diversity Report, a fashion industry resource that monitors representation of race, size, age and gender identity on the runways, magazine covers and in ad campaigns; widely considered the authority on the subject and regularly cited by news outlets
  • Regarded as an expert on diversity and quoted in The New York Times, Mic, Digiday, Fashionista, The Daily Beast, Huffington Post and USA Today
  • Earned OMMA Award for Website Excellence from MediaPost for Fashion/Beauty/Cosmetics in 2015 and 2012
  • As co-founder of StyleBakery, Inc., launched, grew and managed a multiplatform lifestyle property with groundbreaking online content and regular segments on national television shows such as NBC’s “Today” and ABC’s “The View” and “Good Morning America”

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