As an editor, I specialize in making good copy great and enjoy working with writers to help fine-tune their skills. I’m quick with a clicky headline and a whiz at SEO. Under my tenure, theFashionSpot’s search engine traffic increased over 300% in one year, resulting in over 65% of total traffic to the site.
As editor-in-chief of theFashionSpot.com and TotalBeauty.com, I oversaw a small in-house team and over 30 content creators worldwide. I was responsible for all content across multiple digital platforms and social media, including conceiving and assigning stories, managing budgets, editing copy and overseeing production for both
- Report: The Spring 2019 Runways Were the Most Racially Diverse Ever, but Europe Still Has a Major Age and Body Diversity Problem
- 19 Spring 2019 Runway Trends Everyone Will Be Wearing in No Time
- 14 Plus-Size Models Who Are Killing It Right Now
- 12 Breakthrough Products K-Beauty Experts Say Will Be Huge in 2019
- The Best Perfumes for Every Single Friend on Your Contact List
Guest Editor Program
In 2013, I launched a successful guest editor program at theFashionSpot. Standout articles include Alanis Morissette’s “I Was a Love Addict,” Tim Gunn’s “How to Make It in the Fashion Industry” and Christian Siriano’s “Plus-Size Fashion Tips That Will Change Your Life.” Other guest editors include Nicole Miller, Tracy Anderson, Simon Doonan, Kristin Cavallari, Janelle Monae, Trish McEvoy, Molly Sims
Heart Truth Partnership
I established a three-year partnership with The Heart Truth foundation as part of an initiative to raise awareness about women and heart health. In addition to promoting the annual “National Wear Red Day” on theFashionSpot, we created a “What Does Red Mean to You?” celebrity sketchbook that was distributed at the Heart Truth Red Dress Show at New York Fashion Week. Participating designers and celebrities included Rebecca Minkoff, Patricia Field, Kelly Rutherford, Andy Cohen
Now in its 10th year, the highly successful TotalBeauty Awards features the best beauty products of the year in over 50 categories. Winners are selected by the site’s editors (Editors’ Pick) and voted on by hundreds of thousands of readers (Readers’ Choice) each year.
theFashionDish Video Round Table
At the close of New York Fashion Week, we brought together seven incredible, outspoken industry insiders for three seasons of theFashionDish. Thought-provoking, inspiring and often hilarious, our