Editing

As an editor, I specialize in making good copy great and enjoy working with writers to help fine-tune their skills. I’m quick with a clicky headline and a whiz at SEO. Under my tenure, theFashionSpot’s search engine traffic increased over 300% in one year, resulting in over 65% of total traffic to the site.

As editor-in-chief of theFashionSpot.com and TotalBeauty.com, I oversaw a small in-house team and over 30 content creators worldwide. I was responsible for all content across multiple digital platforms and social media, including conceiving and assigning stories, managing budgets, editing copy and overseeing production for both editorial and branded content.

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Guest Editor Program

In 2013, I launched a successful guest editor program at theFashionSpot. Standout articles include Alanis Morissette’s “I Was a Love Addict,” Tim Gunn’s “How to Make It in the Fashion Industry” and Christian Siriano’s “Plus-Size Fashion Tips That Will Change Your Life.” Other guest editors include Nicole Miller, Tracy Anderson, Simon Doonan, Kristin Cavallari, Janelle Monae, Trish McEvoy, Molly Sims and Jillian Michaels.

Heart Truth Partnership

I established a three-year partnership with The Heart Truth foundation as part of an initiative to raise awareness about women and heart health. In addition to promoting the annual “National Wear Red Day” on theFashionSpot, we created a “What Does Red Mean to You?” celebrity sketchbook that was distributed at the Heart Truth Red Dress Show at New York Fashion Week. Participating designers and celebrities included Rebecca Minkoff, Patricia Field, Kelly Rutherford, Andy Cohen and Cyndi Lauper.

TotalBeauty Awards

Now in its 10th year, the highly successful TotalBeauty Awards features the best beauty products of the year in over 50 categories. Winners are selected by the site’s editors (Editors’ Pick) and voted on by hundreds of thousands of readers (Readers’ Choice) each year.

theFashionDish Video Round Table

At the close of New York Fashion Week, we brought together seven incredible, outspoken industry insiders for three seasons of theFashionDish. Thought-provoking, inspiring and often hilarious, our dishers debated a number of hot-button topics including runway diversity, what it takes to be a top model and the state of the fashion industry today. Featured celebrities included Robert Verdi, Fern Mallis, Elsa Hosk, June Ambrose, Phillip bloch, J Alexander and more.